User Experience
Landing page redesign
PROBLEM: The current state landing page has a 64% drop off rate.
GOAL: Redesign landing page to increase pull thru rate and provide a better user experience.
RESULT: A 22% boost in performance equating to $34M per month revenue bump.
College Compare
PROBLEM: There was no way for users to compare how much funding they had between their college choices. Making it hard for them to decide which school was a better financial fit for them.
GOAL: Simplify and organize information from existing experience. Add data visualization to help users understand their financial picture. Collaborate with developers for a quality design delivery, providing clarity on all user scenarios
RESULTS: 80% of reviewers found the dashboard “very useful”. Along with the excellent quantitative ratings, users gave positive verbal feedback as they navigated the prototype.